Chapter 2: Generative AI Business Applications A new era of AI-enabled business automation is beginning. As AI continues to evolve, it is becoming increasingly vital to the success of businesses across all industries. Generative AI represents one of the largest opportunities of the century and one of the greatest threats to existing businesses. This section delves into the numerous ways in which businesses can harness the power of Generative AI to drive innovation and enhance their employees’ productivity. From information management to content development, marketing, design, and software development, the many applications of Generative AI in business are examined. Information Management Traditionally, information management has been a time-consuming and laborious process for businesses and organizations. With data being recognized as one of the most valuable assets of a company, it is essential to make the most of it. However, less than half of companies feel they are effectively utilizing their data. Key Issues in Information Management Organizations run into the following key issues: • It takes a lot of time to put together and organize data. • The amount of data created on the internet is increasing at an exponential rate. • It's hard to figure out important business insights from a huge amount of data. • Hiring people to manage and organize data is expensive. Gen AI: Revolutionizing the Way Enterprises Work 12