Personalize Customer Engagement with Conversational AI Within consumer finance, AI is helping companies create 360-degree views of customers to tailor services and identify new sales and marketing 350% opportunities. Utilizing NLP, call center transcription applications can help Financial firms’ increased evaluate agents, predict customer satisfaction scores, and understand investment in conversational consumer needs to better sell or develop new products. AI from 2021 to 2022 Call center transcription falls into the larger category of conversational AI, which relies on significant computing power to train chatbots and virtual assistants. Retail banks use such bots and assistants to provide personalized, round-the-clock customer experiences, which frees staff for other high-value work. Recommendations account for as much as 30 percent of revenue on large commercial internet platforms, so another popular customer-facing AI use is recommendation engines. Within banking, AI- powered recommender systems can improve cross-selling by suggesting best-fitting financial products based on a customer’s credit usage, credit score, and account balances. Realizing the Potential of AI in Financial Services | 6