Key Issues in Content and Marketing Key issues are: • Content creation is a very resource-intensive process. • This has created a barrier for smaller companies and startups that could not afford to hire content creators and professional writers. • With mediums like social media and video becoming more important, it’s increasingly difficult to produce content for every popular marketing channel. How Content and Marketing are Changing With New Generative AI Tools Generative AI tools are revolutionizing the way businesses create content by allowing them to focus on the creative work, not the tedious parts of their craft. This shift in content creation has been led by companies such as Jasper, which has over 100,000 customers and claims that its AI technology can write blog posts 10x faster than traditional methods. Popular Gen AI Tools for Content and Marketing The following tools are popular Gen AI tools for managing content and marketing: • Jasper • ChatGPT • Bing AI • Notion AI • D-ID Top Use Cases Some of the top use cases are: • Write SEO-optimized content for blogs and PR. • Create social media content. • Brainstorm content ideas. • Create videos. Examples Some examples of using Gen AI to manage content and marketing are: • Jasper AI Platform: Content creation teams can use Jasper's AI platform to automate tasks like research, writing, and editing, allowing them to accelerate content production and meet tight deadlines while producing high-quality content. • ChatGPT for Content Idea Generation: Content writers can seek assistance from ChatGPT's AI language model to generate new and unique content ideas, helping them save time and avoid writer's block. Gen AI: Revolutionizing the Way Enterprises Work 17