• Bing AI and LinkedIn: Marketers can leverage Bing AI's automation technology to create LinkedIn posts quickly and efficiently, saving time and allowing them to focus on other important tasks, such as analyzing post performance. • Notion AI for Blog Posts and Data Organization: Bloggers can use Notion AI to generate blog posts using AI-generated text and organize data, making it easier to find and use relevant information for their writing. • D-ID for Digital Avatars: Video marketers can use D-ID's digital avatars to create engaging video content that captures their audience's attention, providing a more personalized and interactive experience. “AI-powered content generation is transforming the way businesses create and distribute content. This is only the beginning. I think we'll start to see industries be disrupted and category leaders beat out by AI-first companies if they don’t adapt to this type of workflow from the ground up." Dave Rogenmoser CEO, Jasper Future Outlook The future of AI-generated content and marketing is promising. As AI tools become more advanced, the human role in content creation will become more creative about the topic to cover, and less about picking the perfect word. Predictions for management of content and marketing with Generative AI in the coming year are: • Professional writers who are skilled at using Gen AI tools can become dramatically more productive than traditional writers. • The AI technology will make it possible to create entire books that include contextually relevant charts and illustrations, without human intervention. • Writers can train AI on their past works, such as blog posts and tweets, and use that to create new content. • This development has the potential to revolutionize the quantity and quality of content created by businesses. Gen AI: Revolutionizing the Way Enterprises Work 18